We're entering our third year of Velocity, the Web Performance & Operations Conference.. Velocity 2010 will be June 22-24, 2010 in Santa Clara, CA. It's going to be another incredible year.

Steve & I have set a new theme this year, "Fast by Default".  We want the broader Velocity community & to adopt it as a shared mission & mantra. The reason for this is simple...

Fast isn't a Feature. Fast is a Requirement.

At Velocity earlier this year Marissa Meyer explained why performance mattered so much to Google. Then Eric Schurman (Bing & Velocity Program Committee member) and Jake Brutlag (Google Search) made history with a co-presentation on just how crucial performance is to revenue .

Phil Dixon of Shopzilla explained that a 5" second performance improvement increased their revenue by 7-12 percent":http://http://velocityconference.blip.tv/file/2290648/ while reducing hardware spend by 50%!!!

Fast means Client, Server, Infrastructure, Operations, & Organizations

Getting to Fast isn't just about any one part of the system. Browser & Client performance is crucial, and requires an equally fast server & infrastructure to support it. When load increases, infrastructure must scale quickly or performance suffers. The operational tools and processes for managing software & infrastructure must support rapid changes in a dynamic environment, and be backed by an organization & culture that embraces it.

We're Looking for Speakers - Submit your Proposal by January 11

See the full schedule after the jump...