Facebook Growth By Country and the Slowdown in App Usage(Facebook版图继续扩张但应用使用率减速)

With the Facebook Developers conference slated for later this week, I thought it would be a good time to give a brief update of a previous post on Facebook demographics. What follows are recently published number of users by country and region, along with growth rates for select regions and countries. Over the last four weeks, the fastest growing regions were South America, Central America and the Carribean:

While Facebook grew double-digits in Asia it did so from a relatively small base (approx. 3.7 million users), in a region with hundreds of millions of potential users. Of the countries in South and Central America, Chile is worth highlighting (up 67.5% from four weeks ago). As several Radar readers predicted, Facebook has grown steadily in Chile where it now has over 2.2 million users (around 14% of the population). In other parts of the Americas, Hi5 and Orkut remain the largest social networks:

Looking closely at the top 30 countries, a few European countries have grown more than ten percent over the last four weeks (France, Spain, Germany, Italy), with France having the most number of users (approx. 2.5 million). Skyrock remains the largest social network in France. Norway saw a decline but is still home to more than a million Facebook users. We will continue to track how Facebook is doing vis-à-vis other leading regional social web sites and whether their disputes with other companies affect their growth rates.

As far as recent trends in the Facebook app platform (the subject of this week's f8 conference), we have detailed reports (here and here) on the subject. At the last Graphing Social Patterns conference, Roger Magoulas provided highlights of our most recent findings. The number of published apps continues to grow steadily (to over 32K) but total usage remains flat. Besides the fact that the top 10% of apps account for 98% of total usage, aspiring Facebook app developers should know that only about 6% of apps average at least 500 active users per day:

(For specific tips on how to launch and build successful Facebook apps, consult this O'Reilly Radar Report.) Finally, as I noted in a previous post, the most popular applications on the Myspace platform continue to account for slightly less users than their Facebook counterparts.

翻译：xiaochong

随着Facebook开发者大会这周晚些时候开幕，我想可以给出一些比前面Facebook统计数字更新的数据。下面是最新发布的按国际和地区分类的用户数，以及一些区域的增长率。在过去的四周里增长最快的地区包括南美、中美洲和加勒比海地区：

Facebook在亚洲有两位数的增长，这源于那里相对较小的基数（大约370万用户），而这一地区有着数以亿计的潜在用户。在中南美洲国家中智利非常突出（增长了67.5%）。正如几位Radar读者预见的Facebook在那里得到了稳定的成长，已经有超过220万的用户（占总人口的14%）。在美洲其他地区Hi5和Orkut仍是最大的社交网络：

仔细看排名前30位的国家，一些欧洲国家过去四周增长超过10%（法国、西班牙、德国、意大利），法国有最多的用户（大约250万）。Skyrock仍是法国最大的社交网络。挪威有所下降但仍有超过100万Facebook用户。我们将继续跟踪Facebook相对于那些地区领先的社交网络是如何运作的，以及这些竞争是否影响了他们的增长率。

关于Facebook应用平台（这周f8会议的主题）最近的趋势我们有更为详细的报告（这里，还有这里）。在Graphing Social Patterns会议上Roger Magoulas给出了一些最新发现。发布的应用数继续稳定增长（超过32000）但总体使用情况持平。其中顶端的10%应用占了98%的总使用数，热心的Facebook开发人员应该了解只有6%的应用平均达到每天500活动用户的水平。

（更详细研究如何在Facebook上发布和构建成功应用请参考O'Reilly Radar报告。）最后一点，正如我在此前的文章里讲到，Myspace平台上最成功的应用继续比Facebook上相对应应用的用户数略少一些。