SpongeBob SquarePants Supports O'Reilly Research Finding(SpongeBob SquarePants支持O'Reilly Research的发现)
Jimmy Guterman
04.06.2008
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In O'Reilly Radar's recent reseach report, Virtual Worlds: A Business Guide, we contend that virtual worlds will go mainstream. The most powerful data point supporting our argument is that the most active and popular virtual worlds nowadays tend to be those populated by children. The next generation is growing up playing virtual worlds. And now one of the biggest purveyors of virtual worlds for children, Nickelodeon (which owns Neopets), is going in deeper. It's adding more virtual world features to Neopets and developing a virtual world around its SpongeBob SquarePants franchise. Companies not paying attention to virtual worlds are not paying attention to where the market is going. |
在O’Reilly Radar最近的研究报告Virtual Worlds: A Business Guide中，我们认为虚拟世界将会成为主流。支持这个论点的最强有力的数据是目前最活跃、最流行的虚拟世界都是那些孩子最多的地方。下一代正在玩着虚拟世界成长起来。 最大的儿童虚拟世界之一Nickelodeon（属于Neopets）正在更上一层楼，加入更多虚拟世界的功能并且围绕SpongeBob SquarePants开发一个虚拟世界。不关注虚拟世界的公司就是不关心市场在哪里的公司。 |
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