Nat Torkington
2008-10-07
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Here's the state of play as I see it: it is expensive and difficult to borrow and this shows no sign of change; the US debt is rising instead of falling, propelled by the Iraq War and the reliance on China for material goods unreciprocated by a reliance from China on American goods; and this adds up to difficult times for business in America for at least three years and possibly longer. From these premises, it's possible to cautiously guess at what the future will hold. (Bearing in mind that every day brings new revelations about the grim state of world finance, so the crystal ball is murky at best) First, this recession will be good for innovation because recessions generally are. During boom times, companies direct development and occupy great talent with at best evolutionary improvements over the state of the art. Companies are great chasers of new things, but aren't great at making new things. A recession means technologists cease to be paid vast amounts to duplicate the work of others. The Great Tech Bust of Ought Two gave us 37Signals, Flickr, and del.icio.us and there's a strong argument to be made that many companies spent the next six years chasing what they created. Second, this recession will be great for free and open source because of the shortage of cash. Last recession saw the mainstream legitimisation of open source operating systems (youngsters, take note: there was a time when it wasn't automatically okay for an IT department to use Linux) because it was clear and away the most cost-effective choice. The saying I use is, "come for the price, stay for the quality". Perhaps this recession will legitimise many of the applications (CRM, finance, etc.) higher up the stack. (However, I'm not about to stick my neck out and predict 2009 as The Year of the Linux Desktop) Third, open source services and cloud computing will benefit from the tight financial situation where conditions will favour opex and not capex. It wil be nigh impossible to borrow to buy hardware or a major software license. An open source software product is free to get through the door, and services around it are delivered from opex not capex. Similarly, cloud computing lets a company pay a little to use someone else's enormous capital investment. It looks like, if the rumours are true, Microsoft will launch Windows Cloud just in time. Don't expect to see anyone else putting in new data centres any time soon—in fact, the days of deep-pocketed investors covering high burn rates are over for a while. Most consumer apps will be a harder sell with the US dollar in the gutter while the country haemorrhages cash overseas. This is bad but won't make profit impossible, you just have to really be making something consumers need. Apps like Wesabe might find a whole new audience in a recession (disclaimer: O'Reilly is an investor in Wesabe). The conditions don't suit speculative acquisitions, so expect a return to the focus on the bottom line that (very briefly) characterised the fallout from the '01 tech bust. Sorry, dreams of getting people to pay for your toothpick collector social network may have to wait until the return of the stupid money in 2013. As Phil Torrone said, people will have more time than money. This is good for open source software, but also for hardware and Make-style reconnection with the objects around us. The low-cost high-impact physical events we've created (Ignite, hacker meetups, coworking spaces, foo/bar camps) will thrive even as big-ticket conferences feel the effects of pinched pennies. The killer app in the "web meets world" space may just come from a Maker with spare time who sees a great need. That's how I see the world and what I think it might favour and disadvantage. How do you see it? What am I missing? Share your views in the comments, and a Head First SQL fridge magnet set for the commenter whom I find the most insightful. |
翻译:xiaochong 我对目前局势的看法是:融资变得非常昂贵和困难,而且没有任何有好转的迹象;美国的债务不降反升,再加上伊拉克战争和对中国原材料产品的不匹配的依赖;这一切给美国企业带来至少三年的困难时期,也许会更久。基于这些前提我们可以谨慎地预测一下未来。(请注意现在每天都有关于目前世界金融危机的新情况,所以水晶球还很不明朗。) 首先,这种经济衰退对创新是有好处的。在经济好的时候企业大力开发,雇佣最优秀的人才,推进技术发展水平。公司更善于追逐新事物,但未必善于创造新事物。经济不景气时技术人员不会再像好的时候那样报酬丰厚地在公司里互相重复地忙碌着。科技泡沫带给我们37Signals、Flickr、del.icio.us,很多公司花费了六年时间来追逐这些新事物。 第二,这种不景气由于现金的短缺对自由和开源软件有好处。上一次经济衰退我们看到开源操作系统确立了主流地位(年轻人请记住:IT部门使用Linux可不是天生就这样的),因为这是成本最佳的选择。我总是这样讲“因为价格试了试,由于品质喜欢上了”。本次不景气有可能让更多应用(CRM、金融等等)更上一层楼。(不过我不会预言2009年将成为Linux桌面年。) 第三,开源服务和云计算将从这种紧缩的金融形势下获益,目前形势更适合收益性支出而不是资本性支出。花钱购买硬件或软件许可将变得几乎不可能。开源软件产品使用是免费的,其相关的服务也是属于收益性支出,不是资本性支出。同样道理云计算让企业在花费很少的情况下使用其他人巨大的资本投入。如果真如传言所言,微软件将会发布Windows Cloud。别再指望有人近期会投资建设新的数据中心了——实际上有钱的投资人到处烧钱的日子一段时间内不复存在了。 很多消费应用的销售将变得更艰难。情况很糟不过也不是完全没可能盈利,你必须能真正提供客户需要的产品。像Wesabe这样的应用就有可能在萧条的时候找到新的用户群体(O'Reilly是Wesabe投资人之一)。这种局势不再适合投机并购,要把重点放在2001年网络泡沫时类似的底线上。梦想着让用户为你的社交网络付费怕是要等到2013年傻钱回来的时候了。 正如Phil Torrone所言人们将会有和钱相比更多的时间。这对可源软件有利,对硬件以及Make式的DIY运动也是如此。我们创办的一些低成本高效果的活动(Ignite、骇客集会、coworking space、foo/bar训练营)会大行其道,一些昂贵的会议则会感到冬天的寒冷。这次“Web拥抱世界”上的王牌节目就有可能是来自Maker,他有业余时间,找到了客户的需求。 这是我的观点,经济衰退带来的正面的和负面的影响。你怎么看?我漏掉什么了?在讨论中和大家分享你的看法,我会送给最富洞察力的评论者一套Head First SQL冰箱贴。 |
Discussion
时间多,尽管钱少,不错,应该休息一下。
文章好。不过读起来心里不是滋味,冷。时间比钱多耐人寻味,如果不用还贷款时间多了当然很爽,可以做些真正自己想做的事情。
冬天是必要的,前几年泡沫经济太厉害,不仅仅在IT行业。骗子当道,瞪着眼睛说瞎话盛行。冬天会把这些虫子冻死。