Mobile Advertising: You're Doing It Wrong(移动平台广告：你现在的做法错了)
Nat Torkington
2008-10-07
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Don't miss this great post by Chris Heathcote deconstructing Google's first steps into map advertising on the web and mobile map apps. There's still some usability and use-case work to be done, but it's interesting to see their initial take. As many people have predicted, text ads are difficult to make work on the mobile screen; in Chris's words, "On the web, a banner is 1-5% of the page; on a mobile it’s close to 30%". Chris doesn't feel Google has the problem solved yet (and, in fairness, I doubt Google does either). | 翻译：xiaochong 一定要读读Chris Heathcore解读Google着手Web和移动平台地图应用中地图广告的文章。还有一些可用性和使用方面的工作要做，但看到他们迈出第一步就非常有趣。正如很多人预见的，文字广告在手机屏幕上效果很不好；用Chris的话讲“在Web上，一个横幅广告在页面的1%-5%；而在手机上几乎占到30%”。Chris不认为Google已经解决了这些问题（我也怀疑）。 |
Discussion
广告已经不少了，无处不在。可以看看各地方台卫视播一个节目要插多少段广告，还有没问未了的电视购物。广告商人为此挖空心思。看点广告无所谓，不过不要让用户太痛苦。