Radar Theme: ARGs(Radar主题：ARG游戏（候补现实游戏）)
Nat Torkington
2008-08-08
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[This is part of a series of posts that briefly describe the trends that we're currently tracking here at O'Reilly] As the players of The Lost Ring watch the Beijing Olympics, they'll see more than the rest of us. They've been playing an Alternate Reality Game, creating new significance for events and locations in the real world. Companies are interested in ARGs because they see players able to interact with brands at multiple levels, as well as creating mystery and excitement around the brand. These games are player-constructed, unpredictable, and may not even survive under the moniker "Alternate Reality Games". Whatever they grow into, they're showing us new ways of collaborating, recreating, and engaging the world around us. Watchlist: Jane McGonigal, Jordan Weisman, Elan Lee. |
翻译：西门吹雪 [这是Radar系列文章的一部分，本系列会简述在O'Reilly我们正在关注的一些趋势。] The Lost Ring玩家看北京奥运会会与我们不同。他们一直在玩候补现实游戏，创造现实世界中事件和地理位置新的意义。企业对这类游戏非常感兴趣，因为他们看到玩家能够在多个层面上与很多品牌互动，围绕这些品牌创造神秘性和兴奋性。这些称为“候补现实游戏”的游戏是玩家参与构造的、不可预期的，甚至可能不成功。无论发展成什么样子它们都给我们展示了合作、再创造和参与这个世界的新的途径。 |
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